Nissan aims to decrease the time taken to develop new cars in order to enhance its competitiveness, as expressed by the incoming CEO Ivan Espinosa. Currently, the automaker takes around 55 months to create a new vehicle from scratch, a factor they acknowledge as a weakness that needs to be addressed. Espinosa plans to shorten the development time for the first car in a series to 37 months, and subsequently reduce it further to 30 months for second and third cars.

Expected to assume office on April 1, Espinosa, a company veteran with 20 years of experience, is known for his passion for product development. He aims to realign the company's focus to better meet customer preferences, thereby overcoming the current sales decline. Highlighting the need to fill market gaps, he envisions introducing "five or six brand-specific models" in multiple markets, such as the Patrol, Z, and possibly the Leaf, to represent Nissan’s identity.

Facing significant challenges, including revising earnings projections downwards thrice in the current fiscal year and being at risk of losing its third-place status in Japan to Suzuki, Nissan is undergoing restructuring efforts. These include job cuts, capacity reduction, and plant closures, with additional measures being considered. To boost its lineup, the automaker plans to introduce new models like the Leaf crossover and Rogue SUV hybrid in North America, in addition to launching an electric SUV at its Mississippi plant starting in the financial year commencing April 2027.