Retailers have been warning that consumers are facing challenges due to inflation and tariffs, affecting their shopping decisions. Recent data from the Conference Board's consumer confidence index indicates that US consumers are becoming more negative about the economy, possibly leading to reduced spending. Concerns about tariffs and rising grocery costs are impacting consumers' outlook on their financial well-being. President Trump's imposition of tariffs on various countries and goods, along with the threat of additional tariffs, has contributed to the uncertain economic environment. Reports suggest that these tariffs could significantly impact the consumer products sector. While the US economy has not yet seen a major slowdown, there are emerging signs of stress among consumers, reflected in slowed spending and increased delinquencies. Retailers like Nike are already feeling the effects of tariffs, with expectations of reduced margins due to tariff-related costs. The overall sentiment among consumer-facing companies is one of uncertainty and caution regarding the current trade environment.