BlackRock, the world's largest asset manager, has introduced its initial bitcoin exchange-traded product in Europe to meet the rising demand for cryptocurrency exposure in new markets. The 'iShares Bitcoin ETP' has been launched and is based in Switzerland, with listings in Paris, Amsterdam, and Frankfurt. BlackRock has attracted over $50 billion into similar products in the U.S. and was among the earliest institutional investors to offer exchange-traded products tracking bitcoin's spot price after receiving approval from the Securities and Exchange Commission in January 2024. The company's new product is in partnership with Coinbase as custodian and Bank of New York Mellon as administrator, as reported by Reuters. BlackRock has not provided any comments on this launch.