Jennie has offered fans a glimpse behind the scenes of her concert series ‘The Ruby Experience’ in Paris through recently shared photos and videos. The singer chose not to renew her contract with YG Entertainment last year and instead established her own label, OA Entertainment, setting off on various solo projects. These projects include her appearances on TV shows like ‘Apartment 404’ and ‘My Name is Gabriel’ on JTBC, as well as her collaboration single with American rapper Matt Champion titled ‘Slow Motion’.

Additionally, she secured a partnership with Columbia Records, a prominent American label under Sony Music Entertainment, through which she released the empowering digital single ‘Mantra’ in October last year. This song, which emphasizes self-love and authenticity, was well-received by her global fan base.

Jennie's debut full-length solo album ‘Ruby’ hit the shelves on March 7th, comprising 15 tracks, including the pre-released singles ‘Mantra’, ‘Love Hangover (feat. Dominic Fike)’, ‘ExtraL (feat. Doechii)’, and the lead track ‘like JENNIE’.

In line with the album's launch, Jennie performed ‘The Ruby Experience’ concerts in the U.S. on March 6th, 7th, and 10th, followed by a show in Seoul on March 15th.