After the massive success of her drama 'Friendly Rivalry,' Hyeri is featured as the cover star in the March edition of a leading fashion magazine in China called Spotlight.

On Sunday the 23rd, Spotlight unveiled three cover images of Hyeri showcasing her versatile charm on their official social media pages, creating an instant buzz.

For the photoshoot titled “Burning Roses,” Hyeri experimented with various styles, including sleek straight hair, tousled waves, and an elegant updo. She effortlessly pulled off different looks like a red set, leather dress, and outfits made of unique fabrics, highlighting her stunning beauty.

Hyeri captivated many with her ability to embody different emotions and poses as the theme changed, displaying both gentle charisma and captivating allure throughout the shoot.

After a teaser video for her Spotlight cover was shared, Hyeri's name started trending on China's social media platform Weibo under “Lee Hyeri’s First Cover in a Chinese Magazine.” The teaser garnered over 50 million views in a single day, receiving an enthusiastic response from her fans.

In her recent drama 'Friendly Rivalry,' where she played the enigmatic character Yu Jae Yi, Hyeri delivered a performance that perfectly captured the essence of her role. The drama has been a hit on streaming platforms in South Korea, Japan, and Taiwan, with a dedicated pop-up store for the series set up in Thailand, showcasing its popularity abroad.

Hyeri is currently gearing up to connect with her global fans through her inaugural solo fan meeting tour, “2025 HYERI FANMEETING TOUR.”