IVE emerged as the top-ranking singer in terms of brand value during March, according to a big data analysis conducted by the Korea Brand Reputation Index from February 22 to March 22 KST. The analysis considered various factors such as consumer participation, media engagement, communication, and community activity to determine brand value and consumption patterns. IVE secured the top position with 7,520,606 points, followed by trot singer Lim Young Woong in 2nd place with 6,564,290 points and BTS in 3rd place with 6,523,106 points. The top 30 singers in brand value for the month included artists like BLACKPINK, Seventeen, and aespa, with BTS also unveiling a preview poster for '7 Moments.'