Nongshim's stock prices experienced a notable increase over a four-day period, attributed to BLACKPINK's Jennie. This spike followed her appearance on 'The Jennifer Hudson Show' where she promoted her solo album 'Ruby' and showcased Korean snacks. Jennie particularly highlighted her fondness for Banana Kick, a popular childhood snack, which garnered widespread attention on social media globally.

This exposure propelled Banana Kick, Whale Rice Crackers, and Shrimp Chips to become trending items internationally. Nongshim capitalized on this momentum by sharing an amusing depiction of Banana Kick and Shrimp Chips on their social media, attributing their newfound fame to Jennie.

Banana Kick, which was first introduced in 1978, is known for its unique banana flavor in a crunchy corn-based form, offering an affordable alternative to the luxury of real bananas back then. Meanwhile, Jennie's solo album 'Ruby' received praise, achieving a milestone as the first release by a female K-pop soloist to enter the Top 10 on Apple Music’s Top Albums list in the U.S. Additionally, her tracks made a significant impact on Spotify's chart and landed multiple spots on the Billboard HOT 100, setting a historic record for a female K-pop solo artist.