Lee Hyori, the singer, has officially been announced as the host of a new makeup competition program called 'Just Makeup', set to air in the latter part of 2025. The show is being produced by SLL, a subsidiary of JTBC, marking the first survival program of its kind where makeup artists will compete against each other. The competition will feature a diverse lineup of participants, including makeup artists who have worked with famous celebrities, as well as global beauty influencers and popular beauty creators.