The specific details of the agreement have not been made public yet.
Following the funeral of Biggie Smalls' mother, Voletta Wallace, Primary Wave has entered into a partnership with the late rapper's estate. Primary Wave recently struck a significant deal with The Notorious B.I.G.'s estate, gaining a share in his music publishing, recordings, and rights to his name, image, and likeness, as reported by Billboard on March 20.
While the exact financial terms were not disclosed, estimations suggest that Biggie Smalls' estate is valued at around $200 million. The collaboration was reportedly initiated by Voletta Wallace before her passing in February. The joint venture entails Primary Wave acquiring a stake in BIG's music and image rights for $200M.
Biggie Smalls is celebrated as a key figure in the history of Hip-Hop, with albums like Ready to Die, Life After Death, and Born Again selling over 28 million copies and maintaining Billboard chart presence. Primary Wave, known for its impressive artist portfolio, including Whitney Houston, Nirvana, and Prince, aims to work closely with Biggie's estate to uphold his legacy. The plan involves licensing his music for various projects, including biopics.
Both parties intend to collaborate to preserve the iconic status of The Notorious B.I.G. However, the deal has faced scrutiny as Gene Deal, a former associate of Biggie Smalls, accused music executives close to Sean "Diddy" Combs of taking advantage of Voletta Wallace during her final days. Deal alleged that the executives were negotiating the sale of Biggie's catalog, focusing more on personal profit than the estate's best interests.
The controversy surrounding the deal underlines concerns about the ethical handling of the agreement and the exploitation accusations during a sensitive time for the Wallace family.