Potential Tariffs Pose Risk to Lamborghini’s US Sales Following Robust 2024 Performance
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Lamborghini's CEO, Stephan Winkelmann, expressed concerns about potential U.S. tariffs affecting the company's revenue, despite the positive financial performance in the luxury market. The Italian sports carmaker, a part of the Volkswagen group, revealed a 16% increase in revenue to 3.09 billion euros in the previous year, with operating profits reaching 835 million euros, surpassing the 800 million euros mark for the first time.

Winkelmann highlighted that Lamborghini has secured orders for the next 18 months and aims for steady growth in the face of uncertainties, particularly due to possible U.S. tariffs amidst a shrinking luxury market. The company achieved a record sales figure of 10,687 vehicles in the United States, its largest market with around 3,000 units sold.

Regarding the potential impact of U.S. tariffs on pricing and margins, the CEO emphasized the need to find a balance to avoid losing sales volume. He acknowledged the market's 10% decline in the luxury car segment compared to 2023, indicating a shift post-COVID.

Lamborghini has expanded its workforce by 1,000 employees in the past two years and transitioned to a hybrid model lineup ahead of the launch of its first fully electric model in 2029. The company's latest models, including the Urus SE SUV, Revuelto sports car, and upcoming Temerario sports car, are expected to enhance its product offering and market positioning. Lamborghini's pricing for its cars typically starts at 260,000 euros.

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