Kim Soo Hyun's representatives have reportedly engaged with former officials and acquaintances from the late Kim Sae Ron's previous agency in an attempt to organize a press conference. There are suggestions that they may have gathered evidence indicating that Kim Sae Ron's tragic death was not solely caused by Gold Medalist's request for a 700 million KRW repayment.
An entertainment industry insider mentioned that Gold Medalist has verified certain materials and data through various sources that shed light on Kim Sae Ron's schedule and emotional state leading up to her passing. They have held discussions with individuals who support this information and are working on persuading key figures to speak out in an interview or press briefing.
Dealing with the influential YouTube channel Garosero Research Institute, representing the bereaved family, poses challenges in addressing every claim efficiently. Despite this hurdle, there is an active effort to counter the situation by fact-checking the information to mitigate damages caused by the termination of advertisement contracts and financial losses from projects involving Kim Sae Ron. The crisis management approach appears aimed at resolving issues while maintaining respect for the deceased and her family.
Kim Soo Hyun's team is handling the crisis through legal guidance from a law firm, monitoring media and advertising through a management team, and utilizing a crisis management team comprising internal and external specialists.
Meetings with Kim Sae Ron's acquaintances and past agency associates by the crisis management team have sparked speculation that significant statements and information have been collected regarding the actress's circumstances before her death. Details have emerged about Kim Sae Ron's two-week trip to the U.S. prior to her passing, during which she shared a photo on social media with a man and the word "Marry," initially dismissed as misunderstanding. Recent reports indicate that the man in the image was a Korean-American, employed in the U.S., with whom Kim Sae Ron had plans for marriage, suggesting her U.S. visit was for wedding arrangements.
The idea that Gold Medalist's legal notices and severed ties by Kim Soo Hyun contributed to Kim Sae Ron's death might be reconsidered if these new details are verified. An industry source cautiously noted that Gold Medalist aims to distance themselves from Kim Soo Hyun's alleged involvement through potentially compelling evidence to address the bereaved family's concerns and public opinion shift.
If Kim Soo Hyun's camp fails to issue a genuine apology, it could lead to further complications in the situation and negatively impact public perception.