According to the Korea Corporate Reputation Research Institute, IVE has claimed the top position in both the March 2025 girl group and idol brand reputation rankings.
In the girl group brand reputation rankings, Jang Wonyoung captured the #1 spot, with all members ranking among the top 13. This success comes after their previous achievement in February 2025 when IVE led in the star and singer brand reputation rankings, with Jang Wonyoung topping the individual rankings for girl groups, showcasing the group's strong performance.
The research institute analyzed IVE's brand reputation big data for March, highlighting keywords such as "record-breaking, dominating, surpassing" in the girl group category and "sweeping, all-killing, longevity" in the idol category. These findings were influenced by their third mini-album, 'IVE EMPATHY', released on March 3rd.
IVE's pre-release track 'Rebel Heart' achieved a Perfect All-Kill (PAK) on domestic music charts and won 11 music shows. Their title track 'Attitude' also secured 4 music show victories and gained popularity through the "Raging Guinea Pig" dance challenge, captivating K-pop fans globally.
Moreover, 'IVE EMPATHY' sold over 1.04 million copies in the first week, surpassing the million-seller mark. Their past hits like 'I AM' (from the April 2023 album 'I've IVE') have continued to be popular, with the music video surpassing 300 million views on YouTube. Tracks like 'I AM' and 'HEYA' (April 2024) also maintained positions in Melon and Genie's February monthly charts.
In just four weeks of promotions, IVE has set records, achieved all-kills, and surpassed milestones. Their success shows no signs of slowing down, as they were the only K-pop artist with two songs ('Rebel Heart' and 'Attitude') in the Top 10 of TikTok Korea's March 18th 'Viral 50' chart. Both tracks also appeared in the Top 20 of the platform's overall 'Top 50' chart.
'Rebel Heart' has been performing well globally, maintaining positions on Billboard's 'Global (Excl. U.S.)' chart for seven weeks and on Billboard Japan's 'Streaming Songs' chart for eight consecutive weeks. With 'IVE EMPATHY' still creating a buzz worldwide, the focus is on IVE, the group that continues to break records.
IVE is preparing for their third fan concert, 'IVE SCOUT', scheduled for April 5th and 6th at KSPO Dome in Seoul, where they will connect with their fans.