TREASURE's 'PLEASURE' pop-up store draws massive fan attention as it wraps up successfully.

The highly anticipated 'TREASURE POP-UP: My PLEASURE from TREASURE' event, held at DRC Hongdae in Seoul from March 8 to 14, saw lines of excited fans flocking daily right from the start. Demonstrating the group's immense popularity, the pop-up boasted an array of immersive experiences, from a cozy exhibition space to a 'YELLOW' music video set-themed photo zone. Fans were delighted by interactive features like a listening zone with voice messages and an artist exhibition with personalized audio guides narrated by TREASURE members themselves.

Adding a personal touch, fans also stumbled upon handwritten messages left by the members prior to their visit, making the experience even more memorable. The pop-up venture is now in full swing in Tokyo, with an upcoming launch scheduled in Osaka on March 20 at HEP FIVE, titled 'YELLOW in SPECIAL MINI ALBUM 『PLEASURE』 POP-UP STORE'.

Amidst their successful pop-up venture, TREASURE continues to make waves on the charts, clinching the top spot on the Circle Chart in the first week of their special mini album 'PLEASURE' release. With a whopping 612,398 copies sold (according to Circle Chart week 10, March 2–8), the album reigns supreme in both album and retail album categories, solidifying its status as TREASURE's highest-selling album in debut week sales.