Prada Ends Collaboration with Kim Soo Hyun Amid Controversy

In a surprising turn of events, Prada has officially cut ties with Kim Soo Hyun, their ambassador, marking an end to their partnership.

An exclusive report from HeraldPOP revealed that Prada made the decision to terminate the collaboration due to the growing uproar surrounding the actor. Allegations of Kim Soo Hyun's involvement in a relationship with the late Kim Sae Ron from her teenage years have sparked outrage and led to various brands distancing themselves from him. Some have already stated that they will not be renewing contracts with him, while others have removed any promotional content featuring the actor. With the controversy escalating, Prada's move seems to be a calculated effort to safeguard the brand's reputation.

In response to these developments, Kim Soo Hyun's agency, Gold Medalist, issued a statement refuting the claims. The agency emphasized that Kim had been dealing with significant emotional distress and clarified that his relationship with Kim Sae Ron only began when she became an adult. They further explained that the two were involved in a relationship for two years during adulthood.

With tensions running high, a close acquaintance of Kim Soo Hyun revealed that the actor is struggling amidst the controversy, shedding light on the difficult situation he currently finds himself in.