Actor Kim Soo Hyun, aged 37, is currently embroiled in a controversy regarding his alleged relationship with the late actress Kim Sae Ron, causing repercussions in the advertising industry. This silence on the matter could potentially lead to significant penalty fees for the actor as the scandal gains momentum.
Kim Soo Hyun is affiliated with 16 renowned brands, serving as a model for companies like Eider, Shabu All Day, Dinto, Homeplus, Shinhan Bank, Tous Les Jours, Cuckoo, Prada, and Jo Malone London. However, the ongoing personal controversy has disrupted his partnerships with companies such as K2 Korea and Shabu All Day, prompting the removal of promotional materials featuring the actor due to concerns about brand image damage. Additionally, Dinto has paused all activities involving Kim Soo Hyun as the company evaluates the situation, with the CEO confirming the suspension of scheduled events.
CJ Foodville, which had enlisted Kim Soo Hyun as the face of Tous Les Jours in September the previous year, has reportedly decided against renewing his contract, set to expire at the end of the current month. Despite his status as one of the highest-earning advertisement models, particularly in China and Southeast Asia following the success of the drama 'My Love from the Star' in 2012, the controversy has raised uncertainties regarding his future partnerships and earnings in the industry.
According to industry reports, Kim Soo Hyun's annual advertisement revenue was previously estimated at 50 billion KRW (~34.4 million USD), with his model fees reaching up to 1 billion KRW (~687,113 USD) per company. While hesitations due to his military service hiatus slightly impacted his momentum, he maintained a notable presence as one of the leading advertisement models.
Industry experts estimate that the penalties for breaching contracts, given Kim Soo Hyun's high fees, could be substantial, potentially reaching up to 20 billion KRW (~13.7 million USD). The exact terms remain undisclosed due to confidentiality agreements, but the consequences of violating these agreements for celebrities, including financial penalties, have been highlighted in previous cases involving moral clause breaches.
The ongoing controversy, intertwined with financial implications and alleged personal disputes, sheds light on the complexities within the entertainment and advertising spheres. The evolving narrative has captivated public interest, sparking discussions and speculations on the potential outcomes for all parties involved.