[Exclusive] Kim Soo Hyun's 10-year-old advertisement is unpublished, airline company states "Unrelated to the late Kim Saeron controversy"
Actor Kim Soo Hyun is currently embroiled in controversy surrounding allegations of underage relations, and his response in the advertising industry is gaining attention as well. According to OSEN on the 12th, airline company J recently decided to take down the advertisement video featuring Kim Soo Hyun from 2015. At that time, J Airlines employed popular Hallyu star Kim Soo Hyun as their model for a year to promote their brand through various print ads, online videos, and in-flight/outdoor advertisements. Some speculations suggest that this move could be a response to negative public opinion related to the recent passing of the late Kim Saeron.
In response, the airline company clarified, "The decision to unpublish past advertisement videos featuring Kim Soo Hyun and other celebrities who were previous models was made back in January, post the Mu-an airline incident, and is completely unrelated to the recent controversy surrounding the actor." Meanwhile, Kim Soo Hyun continues to work as a brand ambassador for various companies such as Homeplus, Shinhan Bank, Tous Les Jours, Dinto, Aider, Cuckoo, Prada, Jo Malone, and Shabyear all while under scrutiny from multiple brands.
Aider has removed all traces of Kim Soo Hyun on their official website and social media platforms, while Shabyear has also deleted all photos of him that were previously posted on their official SNS. Homeplus removed Kim Soo Hyun's image from their app loading screen, and the beauty brand Dinto stated that all planned activities related to the model are currently suspended. However, the CEO of Dinto expressed cautious optimism by saying, "I will wait and see with trust. Instead of being swayed by uncertainty, I will focus on what I can do and what needs to be done."
On the YouTube channel 'Gaseyeon,' a video titled 'The relationship between Kim Saeron's death and Kim Soo Hyun (Kim Saeron's relationship since she was 16 for 6 years)' was posted on the 10th of the month, sharing claims made by the late Kim Saeron's family that she was Kim Soo Hyun's former lover. Although Gaseyeon's claims are one-sided, the backlash against Kim Soo Hyun is significant, prompting responses like "We need to keep watching." In response to these allegations, Kim Soo Hyun's agency Gold Medalist firmly denies the accusations, calling them "blatantly false" and stating that they are considering the strongest legal action in response.
[Photo] OSEN DB Yoo Soo-yeon ([email protected])