Kim Soo Hyun, the popular actor, has found himself amidst rumors of dating a minor, triggering a wave of interest within the advertising industry.

Reports from OSEN on March 12 disclosed that Jeju Air has discreetly removed their 2015 campaign featuring Kim Soo Hyun.

During his one-year tenure as the face of Jeju Air, Kim Soo Hyun was the focal point of the airline's marketing strategies directed towards the Asian demographic. His images graced print ads, online and offline videos, and were prominently displayed in and outside aircraft.

The decision to takedown his promotional content has ignited speculations on whether this move was prompted by the negative public backlash stemming from his recent entanglement with the late Kim Sae Ron.

However, Jeju Air swiftly clarified, affirming, “The removal of all past advertising models' videos, including Kim Soo Hyun's, was a preemptive step following the Muan airport incident in January. It is unrelated to the recent controversy involving the actor.”

Attention now shifts to how other brands, for which Kim Soo Hyun serves as a brand ambassador – including Homeplus, Shinhan Bank, Tous Les Jours, Dinto, Eider, Cuckoo, Prada, Jo Malone, and Shabu All Day Restaurant – will navigate the situation.

Eider has already scrubbed Kim Soo Hyun's images from their official platforms, and Shabu All Day has mirrored this by erasing all photos of him from their social media channels.

Homeplus swiftly took down his photo from their app's loading screen, while Dinto announced, “All upcoming activities involving the model have been halted.” Nevertheless, the CEO of Dinto added, “We will adopt a wait-and-see approach for now. Rather than being swayed by uncertainties, our focus remains on what can be controlled and executed.”