A TikTok dance challenge inspired by Kendrick Lamar took a routine police recruitment effort to viral heights, resulting in a flood of applications.

The West Memphis Police Department officers infused their recruitment drive with Lamar's smooth moves from his electrifying “Not Like Us” Super Bowl performance, transforming a mundane task into an online sensation.

Shared widely across social media platforms, the video showcased the department’s sleek 2023 Dodge Challenger patrol car, captivating viewers with its creative approach.

Originally conceived as a fun way to attract 25 new recruits swiftly, the TikTok video quickly gained traction beyond expectations. Within days, it amassed a staggering 11 million views, prompting an influx of inquiries and messages from potential applicants eager to join the force.

The viral success of the video not only boosted recruitment efforts but also garnered interest from various demographics, particularly young adults and women, proving the effectiveness of the unconventional advertising strategy.

What began as a light-hearted endeavor for the West Memphis police officers evolved into a remarkable recruitment tool, demonstrating the power of social media in reaching and engaging with a wider audience.