Kim Soo Hyun's New Project in Jeopardy Amidst Growing Controversy
Actor Kim Soo Hyun is currently embroiled in a controversy that is threatening his upcoming drama 'Knock-Off' and multiple endorsement deals. Allegations raised by the family of the late Kim Sae Ron have cast a shadow over his career, causing a shift in public sentiment against him.
A recent report by the Garosero Research Institute on March 10th KST revealed claims made by Kim Sae Ron's family, suggesting a six-year relationship between her and Kim Soo Hyun that allegedly began when she was a minor. The report also accused Kim Soo Hyun of being involved in various issues related to her agency transfer, financial disputes stemming from a DUI accident (amounting to ₩700 million), and other controversies.
The controversy surrounding Kim Soo Hyun has led to a wave of negativity, with even those who initially stayed neutral now distancing themselves from the actor. This shift in sentiment is already impacting his career, with his highly anticipated drama 'Knock-Off' on Disney+ and endorsements from more than ten brands now facing increased scrutiny. Some netizens have started expressing their dissatisfaction by lodging complaints against these brands and calling for a boycott of products associated with Kim Soo Hyun.
'Knock-Off,' a big-budget production, revolves around a man whose life takes a dramatic turn during the IMF crisis, leading him from being an ordinary office worker to the mastermind of the global counterfeit market. Kim Soo Hyun portrays the protagonist, Kim Sung Joon, a character who, following a job loss due to financial instability, delves into the counterfeit industry and eventually becomes the brains behind the infamous Saemmul Market. His character's journey, driven by intelligence, adaptability, and ambition, culminates in him becoming the ultimate leader of the global counterfeit empire.
The success of 'Knock-Off' heavily relies on Kim Soo Hyun's involvement, making the current controversy a significant risk factor for the project.
Despite Season 1's scheduled release in April, the production team faces a dilemma as the scandal continues to escalate. They must either address the "Kim Soo Hyun risk" promptly or potentially confront repercussions during promotional activities.
As of now, the 'Knock-Off' team is moving forward with Season 2 production without issuing an official statement regarding Kim Soo Hyun's controversy. With filming near completion, replacing the lead actor is currently not a viable option. Social media reports have also captured Kim Soo Hyun continuing to film on set.
However, the controversy surrounding the actor remains unabated, prompting speculation on whether Kim Soo Hyun will address the issue personally or if his agency will uphold their current stance of "denying false accusations and pursuing legal action" without providing further clarity.
What was anticipated as Kim Soo Hyun's triumphant comeback with a significant leading role is now teetering on the brink of a potential career crisis, caused by the actor himself.
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