The latest brand value rankings of K-Pop boy groups for March have been unveiled by The Korea Brand Reputation Index Institute.

From February 8 to March 8, the institute meticulously examined key data points of actively promoting K-Pop boy groups across various aspects such as consumer engagement, media presence, communication strategies, and community interactions.

In the comprehensive analysis findings, BTS clinched the top spot in March with an impressive total score of 6,980,701 points. Notably, BTS member J-Hope made a successful return to promotions post his completion of mandatory military service, reuniting with Jin.

Seventeen, who had held the top position for the preceding two months, secured the second rank for March with 5,969,482 points. Meanwhile, Big Bang, currently pursuing individual activities akin to BTS, secured the third position this month with 4,369,863 points.

The top 30 K-Pop boy groups, based on brand value rankings for March include an illustrious lineup of: BTS, Seventeen, Big Bang, SHINee, The Boyz, BOYNEXTDOOR, Stray Kids, NCT, EXO, INFINITE, ZEROBASEONE, BTOB, RIIZE, TWS, ENHYPEN, ATEEZ, Super Junior, ASTRO, MONSTA X, Wanna One, TREASURE, Highlight, TVXQ, GOT7, EVNNE, 2PM, TOMORROW x TOGETHER, VIXX, ONF, and KickFlip.