The ongoing feud between NewJeans (NJZ) and ADOR is heating up, with the recent hearing held on March 7 regarding ADOR's request for an injunction to maintain its position as NewJeans' management agency and prevent individual members from signing independent advertising deals.

During the hearing, ADOR's legal team argued that there were no valid grounds for terminating the contract, emphasizing the obligations of an exclusive contract to provide entertainment opportunities and profit settlements. ADOR claimed to have fulfilled these obligations, contributing to NewJeans' rise as a global sensation, with each member reportedly receiving a settlement of 5 billion KRW (approximately 3.75 million USD).

The label defended its management practices for NJZ, asserting that it had diligently overseen the group and dismissing claims of unjust contract termination. ADOR stated, "NewJeans, backed by a substantial investment of 210 billion KRW (around $158.55 million) from HYBE, cannot be undermined without cause. Allegations against us are unfounded and lack factual basis, relying heavily on speculation rather than reality."

The debate has divided Korean netizens, with contrasting opinions circulating online. Some netizens expressed skepticism towards ADOR's claims, questioning the motives behind the settlement payouts, while others defended the group's actions and the management decisions made. The online conversation reflects the ongoing tension and uncertainty surrounding the dispute between NJZ and ADOR.

As the situation unfolds, public interest in the feud shows no sign of waning, with audiences closely following the latest developments and expressing diverse viewpoints on social media platforms. The clash between the two entities continues to captivate followers, raising speculation and intrigue around the future of NewJeans and their relationship with ADOR. Stay tuned for more updates on this compelling saga.