Kanye West's partnership with Adidas has officially come to a close as the renowned footwear brand clears out its remaining inventory following a controversial split. The Yeezy saga, which began with a bang in 2015 with the release of the Yeezy Boost 750, ended in tumultuous fashion in 2022 after Kanye West, now known as Ye, made inflammatory remarks. This breakup had significant financial implications for Adidas, resulting in its first annual loss in over three decades. To mitigate the aftermath, Adidas CEO Bjorn Gulden decided to sell off the remaining Yeezy stock, with a portion of the proceeds going to charities dedicated to combating antisemitism. Despite these efforts, Adidas faced a two percent decline in North American revenue in 2024, directly linked to dwindling Yeezy sales. This chapter marks the end of a once-profitable collaboration, leaving both parties to navigate the fallout.
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