Starship Entertainment’s latest addition to the K-pop scene, KiiiKiii, is already making waves as they clinch the top spot in the rookie idol group brand reputation rankings.
The recently released 2025 March analysis by the Korea Corporate Reputation Research Institute lays out KiiiKiii's domination with a brand reputation index of 1,592,255. Hearts2Hearts and BABYMONSTER follow closely behind, securing second and third place, respectively. BOYNEXTDOOR and TWS round up the top five positions.
The brand reputation index, which evaluates online consumer behavior's impact on brand consumption, looks at factors such as positive and negative sentiment, media visibility, consumer interactions, and community involvement through data analysis.
KiiiKiii’s standout performance in this month’s evaluation includes a participation index of 275,714, a robust media index of 464,591, a high communication index of 517,359, and an active community index of 334,590. These statistics underscore not only the group’s strong fan engagement but also their significant presence in the media.
Koo Chang Hwan, director of the Korea Corporate Reputation Research Institute, noted, “KiiiKiii’s top-ranking in the March rookie idol group brand reputation charts demonstrates its growing popularity.” Comparing the data from February to March, there was a notable 28.11% surge in volume, reaching 15,625,750 data points this month.
The breakdown shows a substantial increase in brand consumption, brand-related discussions, brand engagement, and brand reach, indicating a heightened interest in rookie idol groups among the public.
Discussing KiiiKiii’s link analysis, terms like “debut,” “free-spirited,” and “trendy” stood out, while “I DO ME,” “debut song,” and “Gen Z vibes” were trending keywords. The sentiment analysis revealed a whopping 84.91% positive sentiment rate, showcasing the group's positive reception.
This evaluation covers rookie idol groups that debuted from 2023 onwards, and data was collected between February 3 and March 3 to gauge brand consumption, trending issues, engagement levels, and reach.
The complete list of the top 30 rookie idol group brand reputation rankings for March 2025 includes a diverse array of emerging talents, with KiiiKiii leading the charge towards stardom.
Stay tuned for the latest updates and K-netizens’ reactions to KiiiKiii’s stellar debut stage performance!