BTS Member Jin Steals the Show at Gucci's 2025 Fall/Winter Fashion Runway
BTS' Jin, the face of Gucci on a global scale, left audiences awestruck with his undeniable charm and sophistication at the Gucci 2025 Fall/Winter Fashion Show in Milan, Italy. His arrival from Incheon International Airport to Milan on February 23 created a buzz that continued to reverberate around the world as he graced the esteemed fashion event on February 25 (KST), capturing hearts with his timeless style and grace.
The massive crowd that gathered in Milan just to catch a glimpse of Jin is a testament to his immense popularity. Renowned photographer Lim Jae Hyun posted a video on Instagram exclaiming, "Kim Seokjin (Jin's real name)'s presence at the Gucci show brought Milan to a standstill."
Jin's impact extended far beyond the runway, dominating search trends globally. Notably, he emerged as the most searched topic related to Milan Fashion Week 2025 worldwide, with a significant following in the United States. Furthermore, Jin became the focal point of discussions surrounding Gucci in recent weeks, solidifying his influence in the world of fashion.
Major international fashion outlets, including the prestigious Women's Wear Daily (WWD), eagerly covered Jin's attendance at the Gucci showcase with great anticipation. MTV US couldn't help but express their admiration, sharing a photo of Jin with the caption, "Jin's beauty at Milan Fashion Week had us in tears."
Likewise, MTV UK showered praise on Jin's remarkable presence at the Gucci event, incorporating flaming emojis to symbolize his scorching impact on audiences' hearts.
Jin's flawless portrayal amidst the ambiance of the Gucci show venue quickly became a viral sensation. Fans worldwide were left in awe of his impeccable visuals, likening him to a living work of art.
The profound influence Jin wields on Gucci's sales is undeniable. Since his appointment as a global ambassador in August 2023, his impact has caused a surge in demand, leading to swift sell-outs in Korea, the US, and Japan. Following his appearance in Milan, the $3,500 Gucci jacket and $3,100 trousers he showcased were immediately snatched up in the US, causing a surge in visits to Gucci's official website and temporary server disruptions.
In a single moment, Jin showcased his unparalleled influence as a global sensation and fashion icon, solidifying his unquestionable dominance in both the entertainment and luxury fashion realms.