BTS's Jin Takes Hollywood by Storm in Global Dolby Campaign
In a groundbreaking move that has set the entertainment industry abuzz, BTS's Jin has once again solidified his status as a global superstar by teaming up with Dolby Laboratories, a renowned leader in audio technology. The announcement of this unprecedented collaboration on October 28, 2024, marked a significant milestone for both Dolby and Jin, as it represents the audio giant's first-ever worldwide marketing campaign featuring a single artist, highlighting Jin's extraordinary brand appeal and widespread influence.
The 'Love More in Dolby' campaign starring Jin has been creating a buzz in Hollywood, particularly at prominent landmarks such as Ovation Hollywood, where Jin's captivating campaign visuals now adorn seven floors of elevators and escalators, captivating the public's attention. Furthermore, the prestigious Dolby Theatre, home to the prestigious Academy Awards, has been transformed with striking images of Jin, elevating the global stature of this collaboration to new heights.
The promotional efforts for Jin's campaign extended to CES 2025, the world's largest IT and electronics trade show held in Las Vegas, attracting over 100,000 attendees from across the globe. Jin's prominent presence at CES underscores his transcendent appeal beyond the realm of K-pop, affirming his impact in the international brand landscape.
From eye-catching billboards in Las Vegas to appearances on popular TV programs such as MBC's 'AI Hitchhiker' in Korea and commercials on NBC in the U.S., Jin's Dolby campaign has left an indelible mark on a global audience. The engagement with fans online has also been a highlight, with Dolby's humorous response to a fan's post further emphasizing Jin's cultural significance and connection with his dedicated fanbase.
This collaboration with Dolby reinforces Jin's position as a highly sought-after global brand ambassador, showcasing his unparalleled influence in Hollywood and his expanding footprint in coveted brand partnerships. As Jin's campaign continues its domination in Hollywood, Las Vegas, and beyond, fans and industry insiders eagerly anticipate the trailblazing projects and milestones that Jin will conquer next in the dynamic worlds of music and branding.
Experience the magic of Jin's latest single "I'll Be There" in Dolby—sing, dance, and immerse yourself in the joy of his undeniable talent and charisma.