Reason strategically leveraged the highly publicized rap battle between Drake and Kendrick Lamar to facilitate his exit from the TDE label. During a recent appearance on The Bootleg Kev podcast, he admitted to intentionally positioning himself on Drake’s side to create tension within the TDE camp and expedite his departure.

Being signed to TDE as a non-legacy artist meant facing automatic opposition from fans, but Reason felt compelled to take action to break free from the label deal. By sparking controversy and intensifying fan backlash through strategic tweets and releasing a freestyle over a Drake beat before the beef started, Reason successfully fueled the debate about his allegiance.

His actions sparked a wave of reactions online, prompting him to explain his rationale on Twitter. Reason emphasized the financial implications of not being able to release music while locked in contract negotiations, highlighting the importance of survival and providing for his family.

Reason’s strained relationship with TDE came to a head during a heated argument with Moosa, the president of the label, who belittled him on an episode of the Back on Figg podcast. Reason expressed frustrations over label delays and inability to secure certain features, leading to a public falling out and an eventual separation from TDE.

Watch the interview clip above for more insights into Reason's strategic move to carve his own path in the music industry.