A$AP Rocky Lands Epic Role as Ray-Ban's First Creative Director

Fresh off his legal victory in Los Angeles, A$AP Rocky has been appointed as Ray-Ban's inaugural creative director, injecting a dose of contemporary cool into the iconic eyewear brand's DNA.

Following his recent acquittal on felony assault charges, the renowned musician takes on a pivotal position that merges Ray-Ban's timeless appeal with cutting-edge cultural influence.

This bold move underscores Rocky's ascent from the courtroom to the world of fashion, showcasing his multifaceted talents beyond the music realm.

In his new role, he will shape Ray-Ban's aesthetic vision, drive design innovations, and lead captivating marketing campaigns, setting the stage for an exciting collaboration that transcends boundaries.

Embracing this milestone, Rocky expresses his enthusiasm for evolving the legendary brand, stating, "Ray-Ban's legacy is unparalleled, and I look forward to charting the future course of this iconic label."

Teasing his forthcoming project, the "Blacked Out Collection" is slated to debut in April 2025, featuring enigmatic dark lenses and opulent gold accents that mirror his distinct style and pay homage to Ray-Ban's fearless heritage.

Rocky's affinity for Ray-Ban is well-documented, as demonstrated by his previous showcases of the brand's eyewear on prominent stages like his American Sabotage presentation at Paris Fashion Week in June 2024, solidifying his status as a trendsetter with a keen eye for timeless sophistication.