Actress Shin Se Kyung has been confirmed to star in BTS Jin's upcoming music video "Don't Say You Love Me," the main track from his solo album 'ECHO.' Jin unveiled the music video poster on the group's official social media accounts at midnight. The poster depicts two lovers in silhouettes, capturing a tense atmosphere and suggesting distance and a nostalgic moment between them.

"Don't Say You Love Me" is a pop song with a simple yet poignant composition, creating a melancholic vibe. Jin uses his calm, expressive vocals to convey the intricacies of love as both soothing and painful. The music video, presented in a dramatic style, features Shin Se Kyung as the female lead.

Scheduled for release on May 16 at 1 PM, 'ECHO' is Jin's album that explores life moments spreading like echoes. The album contains seven tracks of varied genres centered around band sounds, including the title track "Don't Say You Love Me." Recent statements from HYBE's executives suggest that BTS may not reunite for group activities until 2025.