Renowned chef Edward Lee, known for his appearance on 'Culinary Class Wars,' has been assigned the role of ambassador for Seoul City by the Seoul Metropolitan Government. The appointment took place at City Hall on May 7 to bolster the city's distinctive flavors and culture on a global scale, attracting more international visitors.

Edward Lee gained popularity after finishing as the runner-up on the well-known Netflix reality series. His culinary principles and genuine approach have resonated with numerous audiences.

Seoul aims to utilize Edward Lee's global fame to exhibit the city's food culture worldwide and increase its appeal as a tourist destination.

Beyond his culinary expertise, Edward Lee has been a vocal supporter of women's and Black culinary professionals' rights, advocating for diversity in the culinary sphere. Seoul sees this as a reflection of its values of inclusivity and diversity.

Through the partnership with Edward Lee, the city plans to actively highlight Seoul's varied culinary tourism offerings to elevate its brand and enhance its global competitiveness.

Edward Lee expressed his enthusiasm upon receiving the appointment, emphasizing his commitment to showcasing Seoul's diverse food culture to a broader audience and sharing its unique allure with the world.