Self-Portrait, a fashion brand based in London, has recently launched its Pre-Fall 2025 campaign featuring BLACKPINK's Jisoo, with the photoshoot done by Drew Vickers in Seoul. This particular campaign marks the third collaboration with the renowned musician and actress, selected not only for her celebrity status but also for her captivating presence.

Entitled "Dreams of Past Lives," the campaign incorporates AI-generated backgrounds to create a nostalgic yet futuristic visual style. By using AI technology, Vickers has crafted dreamlike settings that accentuate the retro-modern feel of the collection. Han Chong, the designer, characterized the partnership with Jisoo as a creative synergy, while Jisoo highlighted the trust and artistic freedom she experiences when collaborating with Chong.

Jisoo expressed, "Working with Han and Self-Portrait always fuels my creativity; I feel encouraged to express myself authentically and explore different facets of my personality and fashion sense. The trust between Han and me is genuine, and with this new campaign, we have conceived something truly innovative and revitalizing."

Han Chong, the Self-Portrait's Founder and Creative Director, mentioned, "Despite her numerous accomplishments, she still carries an air of mystery, making her an intriguing figure for the brand. There is a natural creative sync between us that makes each campaign feel like a seamless continuation of an ongoing dialogue."

The collection presents Jisoo in a mix of down-to-earth yet whimsical outfits such as lace tops, gingham bandeaus, and cotton mini dresses, set against imaginative backdrops. The campaign blurs the boundaries between reality and fantasy, echoing the collection's overall mood.

The Pre-Fall 2025 collection is now available worldwide in brick-and-mortar stores and online.