IVE has recently organized a themed pop-up event in Seoul to introduce their official character line 'MINIVE', which has sparked excitement among fans and extended the group’s brand presence in fun, innovative ways.

The 'MINIVE SCHOOL in SEOUL' pop-up store is taking place from May 22 to June 1 at two locations in Lotte World Mall: the 1st-floor Atrium and the 7th-floor Cine Park at Lotte Cinema World Tower.

'MINIVE' comprises unique characters designed to mirror the appearance and traits of each IVE member. The characters were named by the members themselves—GANGANJI by An Yujin, DAL-E by Gaeul, NAORI by Rei, CHERRY by Jang Wonyoung, CHEEZ by Liz, and ERANG-E by Leeseo.

The Atrium area features a merchandise store for pre-registered visitors and an interactive zone where fans can delve into character-inspired activities. The Cine Park section hosts another merchandise store accessible by reservation only.

Attendees can admire life-size member silhouettes, handprint drawings, and engaging activities that bring the 'MINIVE' world to reality. Restocked plush dolls and new exclusive items have attracted a large audience, garnering positive feedback.

Additionally, IVE unveiled a 'MINIVE' version of their 'ATTITUDE' music video on May 24, available on their official YouTube channel. The animated video replicates significant scenes from the original video, such as the popular "Wonyoung turn" and the playful “guinea pig dash,” showcasing precise character choreography that fans adore.

DIVE, IVE's fanbase, has expressed enthusiastic support for the pop-up event both online and on-site. For more event updates and specifics, fans can visit IVE’s and MINIVE’s official social media platforms.