In collaboration with Galaxy Corporation and Buruguru beverage conglomerate, G-Dragon has entered a new endorsement agreement to release the PeaceMinusOne Red Highball, the second product under his fashion brand. The launch is scheduled for May 27.
The original PeaceMinusOne Highball was a huge success, selling over 5 million cans in three weeks. To mark Korea’s inaugural Aerospace Day on May 27 and to align with their space-themed concept, Buruguru will introduce the limited-edition PeaceMinusOne Red Highball.
The Red Highball is the first-ever red wine-based highball in Korea, infused with fresh fruit, boasting a deep red color and enriched with red wine tannins to accentuate the natural fruit aromas for a refined and aromatic drinking experience. Unlike the original version, the Red Highball will be available for only 88 days and exclusively in selected locations nationwide, creating an exclusive feel to its launch.
CU's Olympic Park branch will be the first to offer the product, transforming the store into a space station-themed venue on May 27. Only 8,888 cans will be available on the opening day. Further immersive "space station" stores will be introduced across the country, broadening the brand's inventive universe.