Based on the Korea Brand Reputation Index, BTS secured the top position in brand value rankings for K-Pop boy groups in May for the third consecutive month. The data was collected from April 10 to May 10, 2025, and focused on factors such as consumer engagement, media presence, communication, and community involvement. With 7,811,108 brand points, BTS led the rankings, followed by Seventeen at 5,729,258 points, who had previously held the top spot between January and February. Big Bang claimed the third spot with 3,381,072 brand points.

The top 30 K-Pop boy groups in terms of brand value rankings for May include BTS, Seventeen, Big Bang, TWS, The Boyz, EXO, SHINee, Super Junior, ENHYPEN, NCT, Stray Kids, BTOB, ZEROBASEONE, ATEEZ, ASTRO, INFINITE, Highlight, BOYNEXTDOOR, MONSTA X, Wanna One, 2PM, TVXQ, RIIZE, TREASURE, B1A4, TOMORROW x TOGETHER, ONF, F.T. Island, VIXX, and Pentagon. Additionally, Cha Eun Woo is reported to have attended a military band interview today and is expected to enlist this year.