Conventional finance (TradFi) companies and institutions are increasingly embracing cryptocurrencies like Bitcoin (BTC) and investing significantly in them to drive mainstream adoption. Inspired by Michael Saylor, businesses in various regions such as Brazil, the Middle East, and Asia are incorporating Bitcoin into their reserve assets.

For example, the Brazilian fintech company Méliuz recently made history by including BTC in its treasury, acquiring 274.52 BTC for $28.4 million. Similarly, Al Abraaj Restaurants Group in Bahrain obtained 5 BTC as part of its Bitcoin reserve strategy, becoming the first company in the region to do so.

Additionally, Mubadala, Abu Dhabi's sovereign wealth fund, raised its investment in the iShares Bitcoin Trust ETF in Q1 2025. In London, Coinsilium Group Limited secured funding to develop its Bitcoin treasury subsidiary, while Remixpoint in Japan invested $3.4 million to boost its BTC holdings.

US firms are also actively adopting Bitcoin, with DDC Enterprise aiming to accumulate 5,000 BTC within 36 months as part of its reserve strategy. Moreover, Cantor Fitzgerald, SoftBank, Tether, and Bitfinex jointly launched 21 Capital, an initiative that recently purchased 4,812 Bitcoins worth $458.7 million.

Furthermore, traditional finance interest in cryptocurrencies extends beyond Bitcoin, as evidenced by BTCS's decision to allocate $57.8 million to Ethereum (ETH) instead. These developments highlight the growing convergence of traditional financial systems and the crypto market, signaling a maturing landscape where significant investments are facilitating this bridge between the two ecosystems.