ENHYPEN Chosen as Global Ambassadors for K-Beauty Brand mixsoon

In an exciting announcement on February 19 KST, popular K-beauty skincare brand mixsoon revealed that they have appointed ENHYPEN as their newest global ambassador. The 7-member boy group, managed by Belift Lab, has already wrapped up their first commercial shoot for the brand.

With their impressive achievements in the world of K-pop, such as breaking records with the fastest Tokyo Dome entry for a boy group and a highly anticipated performance at Coachella in April, ENHYPEN's skyrocketing global fame aligns seamlessly with mixsoon's efforts to reach a wider international audience.

mixsoon has gained acclaim for its Soybean Essence, which snagged the #2 spot in Amazon's serum category. The brand has also successfully expanded its reach to include distribution in retail giants like Costco USA, as well as markets in Japan, Europe, and South America. The collaboration between mixsoon and ENHYPEN, two powerhouses in their respective fields, is anticipated to create a vibrant synergy.

After the shoot, ENHYPEN shared their thoughts, remarking, "We are thrilled to be chosen as mixsoon's global ambassadors, as we are genuine users and fans of their products." The group expressed their eagerness to showcase their beloved mixsoon items, offer candid reviews, and impart skincare tips to their devoted followers.

Fans can look forward to the launch of the ENHYPEN x mixsoon campaign, debuting on February 19 KST across mixsoon's official social media platforms and TVING.