BRI Korea Unveils K-Pop Boy Group Brand Value Rankings for February

Brand Reputation Index (BRI) Korea recently released the brand value rankings of K-Pop boy groups for the month of February.

During the period from January 8 to February 8 KST, BRI Korea conducted an analysis of various aspects such as consumer participation, media activity, communication, and community engagement for currently active K-Pop boy groups.

The analysis revealed that Seventeen secured the top spot in the boy group brand rankings for February with an impressive 5,418,828 points. Following closely behind, BTS claimed the 2nd position with 5,188,423 points, while Stray Kids secured the 3rd spot with 2,628,900 points.

The top 30 K-Pop boy groups for February based on brand value rankings include: Seventeen, BTS, Stray Kids, Big Bang, TWS, EXO, SHINee, ENHYPEN, Super Junior, NCT, The Boyz, INFINITE, ZEROBASEONE, TOMORROW x TOGETHER, BTOB, MONSTA X, ASTRO, RIIZE, GOT7, TVXQ, Wanna One, BOYNEXTDOOR, 2PM, CRAVITY, TREASURE, ONEUS, ONF, EVNNE, VIXX, and Highlight.

For the complete list of rankings, refer below.

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