Travala Takes Web3 Travel Platform to New Heights with Trivago Partnership
Travala, the leading Web3 travel platform, has made waves in the industry with a groundbreaking partnership announcement with Trivago, the popular accommodation metasearch engine.
This exciting integration will open up access to over 2.2 million properties listed on Travala to users on Trivago, making it easier for travelers to compare and book their stays worldwide. Notably, travelers who choose to pay for their bookings using traditional currency or digital assets can earn rewards in Bitcoin or AVA through the innovative AVA Smart Program.
The collaboration between Travala and Trivago means that travelers who select a property on Trivago will be seamlessly redirected to the Travala platform to finalize their bookings. With over 100 cryptocurrencies accepted as payment options, including popular tokens like Bitcoin (BTC), Ethereum (ETH), and Travala's own AVA token, users have more flexibility in how they pay for their accommodations.
Timo Itterbeck, head of account management at Trivago, praised the integration for expanding customers' choices and introducing them to emerging payment options such as cryptocurrencies. Likewise, Juan Otero, CEO of Travala, emphasized the importance of the partnership in driving crypto adoption among the masses.
Beyond Trivago, Travala has established partnerships with other major travel metasearch engines like Skyscanner and KAYAK, solidifying its position as the first crypto-friendly online travel agency to be featured on these platforms. The company's remarkable growth is evident as it reached a milestone of $100 million in gross annual revenue in 2024.
With an impressive 78% of bookings made using cryptocurrencies last year, Travala is at the forefront of catering to the increasing demand for digital assets in the travel sector. The recent integration with Trivago follows reports of potential acquisition offers for the Binance-backed Travala, indicating the platform's strong position in the market.
Supported by Binance's backing, Travala's growth trajectory has been closely tied to the exchange's support, with founder Changpeng Zhao reaffirming their early investment in the crypto travel platform. Despite these exciting developments, the AVA token's current trading price stands at $0.64.
As Travala continues to innovate and expand its reach in the travel industry, the Trivago partnership marks a significant step forward in making crypto adoption mainstream and revolutionizing the way travelers book their accommodations worldwide.