Emerging girl group WITCHX has been chosen as the fresh face of the well-known global fashion label O’Neill for its newest summer campaign. The brand has revealed a dynamic photoshoot displaying the group’s unique personalities in its latest Summer Collection.

In the newly unveiled pictures, the members of WITCHX project a lively vibe and showcase their individuality. They model an array of styles, from sporty athleisure with surf influences to fun floral swingwear that highlights their youthful appeal, celebrating their healthy and confident bodies.

A representative from O’Neill mentioned, “After our successful campaign with the male group The Wind, we are thrilled to showcase WITCHX in our summer line. Being a rising group, WITCHX brings a new and energetic spirit to the brand, and we are eager to see the creative collaboration between us.”

WITCHX made their debut last October with the release of the single album 'BLALA'. The group is currently gearing up for a comeback with a powerful new track titled 'Run Baby Run', which promises to present a bold departure from their debut concept.