Lee Soo Man, the innovative producer and creator of SM Entertainment, surprised attendees by sharing a DJ booth with Girls’ Generation member Hyoyeon at a rooftop party in Los Angeles, leading to a significant and talked-about moment.
Hyoyeon uploaded pictures and videos on her official social media account on May 24 (KST), captioning it “Party ✨.” The content showcased her performance as DJ HYO alongside Lee Soo Man at an outdoor rooftop gathering hosted at NeueHouse Hollywood.
The event took place on May 12 (local time) as part of the ‘PREMIERE & AFTER PARTY’ for the Amazon Prime documentary ‘Lee Soo Man: King of K-Pop’, which delves into his musical legacy and influence on the global entertainment scene.
Hyoyeon took charge as DJ, pumping up the audience with her distinct beats, while Lee Soo Man joined her at the DJ booth, dancing merrily and adding to the festive atmosphere.
Notable attendees included Girls’ Generation members Sunny, who is Lee Soo Man’s niece, and Tiffany, both of whom were spotted clapping and blowing kisses in support.
Following a notable leadership conflict, Lee Soo Man left SM Entertainment in 2023 and sold his 14.8% stake in the company to HYBE chairman Bang Si Hyuk. He has since directed his attention towards international projects and ESG endeavors.
In the initial half of 2023, Lee Soo Man, through his new venture Blooming Grace, founded A2O Entertainment agency and introduced the multinational girl group A2O MAY.
The Hollywood rooftop affair was not just a celebration of the documentary’s debut but also marked a symbolic reunion between Lee Soo Man and the talents he nurtured—offering a reminiscent yet lively experience for fans of K-pop’s early global era.