Yuhan-Kimberly recently revealed that Winter from the K-pop group aespa has been chosen as the new face of their White brand feminine care line.

According to the company, Winter's energetic and invigorating persona resonates well with White's fresh and clean brand image. With her name reflecting the season of "Winter," she is predicted to enhance the brand experience, ensuring consumers feel cool and revitalized even amid the summer heat.

The upcoming advertisement for White's Stay Cool product will feature Winter and is set to be launched later this month. Embracing the theme of "Winter meets summer: a cool choice," the campaign will spotlight the innovative cooling sheet technology of the Stay Cool range, delivering a refreshing sensation, especially during summer menstruation.

Furthermore, White will organize various summer-themed activities through their official Instagram account and Dalda Room, the brand's women's wellness app, enabling users to try out the Stay Cool products.

A representative from White expressed, “With our new ambassador Winter, we aim to roll out a range of marketing endeavors to offer a refreshing experience throughout the scorching summer months. We hope for your enthusiastic support for the collaboration between White and Winter, as well as for our new Stay Cool sanitary pads.”

Winter also conveyed her excitement, stating, “I am thrilled to be a part of White as their model. Stay tuned for the cool synergy that White and Winter will bring this summer.”