In the recent Korea Brand Reputation Index released on May 17 KST, G-Dragon from Big Bang has ranked as the top male K-Pop idol for the third consecutive month in 2025 based on brand value.

The Index examined a wide range of data from April 17 to May 17 KST, covering 755 male K-Pop idols in categories such as consumer involvement, media presence, communication, and community engagement. G-Dragon emerged as the male K-Pop idol with the highest brand participation, accumulating 4,679,825 points for May. BTS member Jin secured the second position with 4,419,595 points, while ASTRO member Cha Eun Woo claimed the third spot with 4,343,362 points.

The rankings for the top 30 male K-Pop idols in terms of brand value in May include G-Dragon from Big Bang, Jin from BTS, Cha Eun Woo from ASTRO, Jimin from BTS, Jungkook from BTS, Park Ji Hoon, V from BTS, SUGA from BTS, Kang Daniel, Doojoon from Highlight, j-hope from BTS, Wonbin from RIIZE, Heechul from Super Junior, Sung Hanbin from ZEROBASEONE, Yoseob from Highlight, RM from BTS, Hwang Min Hyun, Baekhyun from EXO, Key from SHINee, Kikwang from Highlight, Sohee from RIIZE, Kyuhyun from Super Junior, Juyeon from The Boyz, Jun from Seventeen, Taeyang from Big Bang, Sungchan from RIIZE, Kai from EXO, Daesung from Big Bang, San from ATEEZ, and Taemin from SHINee.