SM Entertainment's Artist Development Center revealed an extraordinary casting tale that captivated fans during the exclusive event 'K-POP The Beginning: SMTOWN 30'. Among the rising stars, Wonbin from RIIZE stood out with his striking visual appeal, immediately attracting attention within the company.

The director shared the remarkable story behind Wonbin's discovery, recalling the pivotal moment they first laid eyes on his video. "We recognized his raw talent instantly, despite him being based in Ulsan," she disclosed. Concerned that rival agencies might snatch him away once he reached Seoul, the team took unprecedented action. They personally accompanied Wonbin from Seoul Station, showcasing their dedication to nurturing his potential.

The commemorative program, in honor of SM's 30th anniversary, artfully traced the company's illustrious history through electrifying performances, rare archival footage, and insightful interviews with industry luminaries. Guided by the dynamic duo of BoA and SHINee’s Key, the event explored the iconic music and artistic journey of SM's legendary acts like SHINee, EXO, Red Velvet, NCT, and aespa, underscoring the label's innovative evolution.

Excitingly, SM unveiled plans for a special 17-track album, featuring the stellar group track 'Thank You', set for release on multiple music platforms on February 14th, coinciding with the company's founding milestone. Get ready to groove to the celebratory sounds and witness SM's boundless creativity in full display.

And for a different glimpse into the world of Korean entertainment, don't miss out on Kim Yoo Jung's personal odyssey along the legendary Camino de Santiago.