BTS member Jin continues to excel as a trendsetting figure known as a "Beauty God" and "Sold-Out King," reaffirming his exceptional influence in the beauty sector.

Laneige, a renowned beauty brand under Amorepacific, recently launched its Mewy Laneige campaign with Jin as its first male global ambassador. The campaign introduced the Laneige Mewy Cushion, an addition to the well-received Neo Cushion range, praised for its lightweight feel, seamless coverage, and intense hydration. Jin's captivating appearance in the campaign has sparked enthusiastic reactions worldwide.

The Laneige Mewy Cushion promptly climbed to the top of the overall sales charts at Olive Young, a prominent health and beauty retailer in South Korea, indicating Jin's considerable popularity and impact in the beauty industry.

This success follows Jin's previous promotion of Laneige's Cream Skin, which also achieved top rankings in overall and weekly sales at Olive Young outlets and quickly sold out in physical stores.

In the United States, Cream Skin became a bestseller on Laneige's official website for a continuous seven-day period, with rapid sellouts observed in Hong Kong, the Philippines, and Singapore.

In Indonesia, the product had to be restocked due to high demand, and a special mini photobook featuring Jin as a gift with Cream Skin purchases was instantly sold out on China's major online shopping platforms.

In Japan, Laneige Cream Skin claimed the top spot in overall sales on Qoo10, showcasing Jin's global influence by leading across all product categories, not solely in beauty products.

Laneige's brand manager in Japan revealed to WWD Japan that Jin's involvement in the Cream Skin campaign substantially boosted sales, leading to a 100 percent increase in sales and enhancing brand visibility.

Jin's impact extended globally, resulting in top sales positions and widespread product sellouts across multiple countries. Laneige also experienced exceptional sales during the U.S. Black Friday and Cyber Monday events, achieving a significant year-over-year sales growth of 127 percent and surpassing sales in the Greater China region for the first time.

Jin's collaborations with various international brands, such as GUCCI, FRED, Alo Yoga, and Dolby, along with his roles as an ambassador for Seoul tourism and Jin Ramen by Ottogi, further underline his immense popularity and worldwide influence as a prominent celebrity.