Immutable (IMX) has seen a 10% increase in value today following its partnership announcement with Ubisoft. The collaboration involves the development of a new mobile game based on the popular "Might and Magic" series as part of Ubisoft's broader Web3 strategy.

After the SEC ended an investigation against Immutable last month, the company plans to further expand its gaming activities. However, specific details about the new project are yet to be revealed.

Ubisoft, a leading AAA gaming studio known for franchises like Assassin’s Creed and Far Cry, has faced financial struggles in recent years. Despite not having partnered directly with Immutable before, Ubisoft has been exploring blockchain technology and has a longstanding relationship with Ethereum. The current collaboration with Immutable on a new mobile game shows promise for both parties.

Immutable's Chief Studio Officer, Justin Hulog, expressed excitement about the partnership and highlighted the potential synergy between Immutable Passport, Immutable Play, and Ubisoft Connect. This partnership aims to introduce the 138+ million Ubisoft Connect users to the Immutable ecosystem through the new game, "Might and Magic Fates."

Although Ubisoft faced financial challenges earlier this year, recent success with Assassin’s Creed: Shadows has helped in its recovery. The collaboration with Immutable could offer additional revenue streams for Ubisoft as it explores opportunities in the blockchain gaming space.

The success of the Ubisoft partnership has contributed to a 10% increase in the value of the IMX token. While details about the game and its connection to Web3 are limited in the press release, the project is anticipated to be a card-based game with potential crypto rewards. More information is expected to be revealed in the near future.