SEVENTEEN's The8, also known as Xu Minghao, has recently been appointed as the latest brand ambassador for Louis Vuitton. Louis Vuitton announced The8's ambassadorship on April 19 during the unveiling of their new art exhibition 'Painting From Nature.' In the announcement video, The8 is seen walking amidst abstract yellow paintings, exuding his impeccable sense of style.

The8 has collaborated with Louis Vuitton in the past, notably contributing to the music production for their recent 2025 Fall/Winter Men's Fashion Show. Fans are thrilled about The8's new role as a Louis Vuitton ambassador, joining the ranks of other well-known K-pop idols like BLACKPINK's Lisa, BTS' J-Hope, Stray Kids' Felix, NewJeans' Hyein, RIIZE, and LE SSERAFIM.

In other news, SEVENTEEN's 'MAESTRO' has become their 14th track to surpass 100 million streams on Spotify.