BTS has secured the top spot in brand reputation rankings for April, according to the Korea Corporate Reputation Research Institute. The institute's director, Koo Chang Hwan, announced that BTS emerged as the leading idol group in the monthly rankings, with Seventeen and IVE following in second and third place, respectively.

The institute highlighted that in April 2025, BTS members RM, Jin, SUGA, J-Hope, Jimin, V, and Jungkook claimed the No. 1 position in the idol group brand reputation rankings. The analysis revealed that key terms associated with BTS included "donate," "perform," and "release," while notable terms in keyword analysis were "ARMY," "Billboard," and "military hiatus."

The top 30 idol group brand reputation rankings for the month featured a list comprising BTS, Seventeen, IVE, SHINee, aespa, Big Bang, BLACKPINK, KiiiKiii, LE SSERAFIM, Oh My Girl, H1-KEY, Stray Kids, The Boyz, TWICE, EXO, Red Velvet, (G)I-DLE, ATEEZ, NCT, Monsta X, FIFTY FIFTY, BOYNEXTDOOR, ENHYPEN, fromis_9, NMIXX, Izna, BABYMONSTER, RIIZE, and INFINITE.

Brand reputation index evaluates consumers' online activities in relation to brand consumption using big data analysis. The assessment of idol group brand reputation encompasses factors such as positive and negative perceptions, media interest, consumer engagement, and communication volume. It also incorporates qualitative assessments from the Brand Reputation Monitor.

The comprehensive evaluation of idol group brand reputation encompasses both male and female groups under a unified brand category. It utilizes various indices, including participation index, media index, communication index, and community index, to calculate the overall brand reputation index.