In a move driven by loyalty and respect for legacy, Scooter Braun and Jermaine Dupri have united So So Def Recordings with HYBE America, marking a significant collaboration in the music industry. This initiative merges nostalgia with contemporary music strategies, allowing So So Def to benefit from the distribution and marketing capabilities of HYBE America. The partnership not only signifies a new phase for So So Def with the re-release of classic works and the signing of new talents like R&B duo DVSN but also holds personal significance for Braun. Having started his journey in the music world under Dupri's mentorship, Braun acknowledges the pivotal role Dupri played in shaping his career. For Dupri, this collaboration is more than a business move; it symbolizes a familial bond and the passing on of opportunity, acknowledging Braun's growth and success. So So Def's rich history boasts collaborations with iconic artists like Usher, Mariah Carey, and Bow Wow, while also fostering emerging talents like Muni Long. With new music projects on the horizon, Braun aims to honor Dupri's remarkable legacy by providing him with the support and resources needed for his music to reach new audiences.