Anker, a prominent seller on Amazon that offers a range of products from power banks to phone cases, has increased prices on roughly 20% of its products on the U.S. platform since last Thursday. This price hike reflects the impact of tariffs on Chinese goods being passed on to American consumers.

Around 127 Anker items have experienced an average price rise of 18% since the previous Thursday, with most of these adjustments occurring after Monday, April 7, following President Donald Trump's imposition of an additional 50% import duty on Chinese goods. Import tariffs from the U.S. on Chinese products have now reached 145%, while Beijing responded by increasing its tariffs on U.S. goods to 125%, escalating the trade tensions between the two nations.

The e-commerce services provider, SmartScout, has provided data indicating the price increases, and both Anker and Amazon have not yet commented on the situation. According to China's leading cross-border e-commerce association, numerous Chinese firms selling products on Amazon are considering raising prices or withdrawing from the U.S. market due to the tariffs.

SmartScout's founder, Scott Needham, highlighted that the collective effort to raise prices across various brands, including Anker, is noticeable. Anker, established in 2011 by a former Google software engineer, has grown to be a significant presence on Amazon with 5,000 employees and annual revenues of $3 billion.

During an investor call on Monday, Anker mentioned that it could raise prices due to its bargaining power and the similar tariff pressures faced by its Chinese competitors, without going into specifics. The company also discussed plans to explore markets outside the U.S., such as Europe and Southeast Asia, as viable alternatives.

(Reporting by David Kirton; Editing by Mark Potter)