On April 8, Dyson Korea announced that Jang Won Young has been chosen as the official ambassador for their hair device division. Her selection was based on her healthy hair and her talent for self-expression.

Jang Won Young, a member of IVE, a popular girl group, is renowned globally in the K-pop industry for her unique style in performance, vocals, visuals, and fashion. Dyson Korea believes that her diverse charm and passion resonate with the company's values.

Dyson Korea mentioned that Jang Won Young's healthy hair, which radiates wherever she goes as she explores new possibilities, motivated their decision to make her their ambassador. In her new role promoting Dyson's hair device products, she will participate actively in various marketing initiatives.

Jang Won Young shared, "Maintaining healthy hair is crucial for pulling off different concepts as an idol. The Dyson Airwrap, which I use regularly, is an essential tool that enables me to style my hair quickly and maintain its health." Expressing her commitment as Dyson Korea's hair device ambassador, she aims to showcase diverse styles using Dyson's advanced technology.

Kathleen Van Nest Pierce, Head of Dyson's Beauty Division, expressed the company's excitement in collaborating with Jang Won Young, acknowledging her as a Dyson Airwrap user and a prominent figure in South Korea. Dyson's commitment to innovation in the beauty industry through technological advancements and hair science research aligns with the partnership with Jang Won Young, inspiring people through creative hairstyling collaborations.

In 2022, Dyson disclosed a £500 million investment to broaden its beauty product range, introducing innovative products such as the Dyson Airwrap i.d.™ Multi-Styler and Dryer, Dyson Supersonic Neural Hair Dryer, Dyson Airstrait Straightener, and the Dyson Chitosan Hair Essential Care line. Dyson Korea aims to continue emphasizing hair health in its product development while expanding its line with state-of-the-art technology.