Kai Cenat went viral due to his excited response to Rihanna acknowledging his good deed on a livestream where he bought pizza for children. Rihanna praised him for his generosity and the children's love for him. Cenat was visibly shocked and ecstatic when he received Rihanna's message, playing her song "Diamonds" and dancing in celebration. Despite some controversies he has faced, such as during a PlayStation giveaway event, Cenat's positive impact shines through, as evidenced by his substantial following and recognition as a top content creator and streamer.